An Industry a Step Behind is Empowered by Internet Marketing

Date December 7, 2012

Over the course of the past few years I’ve traveled all over the country at the request of organizations throughout my industry. I’ve presented on offline marketing, online marketing, social media and the like. Never, had I felt more successful than the engagement I returned from late Wednesday night in Ohio.
At this full-day conference, I [...]

The Emotion Promotion

Date November 29, 2009

I have always said that if a song or a television show can evoke an emotion from me, that’s the sign that they’ve done their job. Really, if I’m laughing my head off, crying my eyes out or feeling the emotions of love, then I’m more likely to talk to others about what caused all [...]

Southwest Shows How Offering Incentives can Increase Your ROI

Date September 15, 2009

Southwest Airlines announced a new campaign today that offers a set of round-trip tickets as an incentive for subscribers, new or old, to open emails.