Design That’s Original
General Design, Print and an Identity
Every representation of your brand whether it is a letter printed on your company’s stationery, a logo in an ad, an employees name tag or your product packaging is an opportunity to win respect and recognition of a potential customer. In order to make an impression your brand must stand out. Visual design is present almost everywhere you go and it is at the heart of how successful businesses communicate.
My Client is my Creative Partner
Working closely together, I produce unique materials that reflect what is important for the audience to hear and comprehend – your communication’s strategy. I make sure that whatever it is that I do reflects the distinctive image of your business or goals. I strive to exceed your expectations with custom designs that communicate your message clearly and distinctively. I offer the professional design solution that will increase your bottom line which is critical to your success.
Getting to What Works
I’ve had five years of in-the-trenches experience. I don’t just do “pretty pictures”. It’s about value, creativity and content. I’ve studied what works and what doesn’t. I create the best designs that realize your strategic goals. I’ve worked the lines of production and pre-press, getting your job ready to send to the printer for them to rock out. Not sending anything to a printer? Whatever you need your product ready for, I’ll have it there.
- Logo design & corporate identity
- Business Cards
- Post Cards
- Direct mail
- Print advertising campaigns
- Annual reports
- Sell sheets and price pages
- Print design consulting
Design for the Internet
What are the essential traits of great web sites? After you visit a site and find yourself staying awhile, what makes you stay? A sense of humor helps. Flashy graphics are nice. But the fundamental traits that make a site work are more elusive. Original content is the most important trait of a great web site.
First Impressions Count
A professional looking web site is more important than you think. People who visit your site will most likely make a snap decision about whether to work with you based on what they see. A badly designed website will almost certainly cost you more in lost business that the website itself or the money you “saved” by taking short cuts.
After original content, the second most important trait a web site should have is interactivity. The web is an interactive hypermedia communications medium that your web site should reflect. Sites that involve the user and have a sense of fun or adventure will get more hits.
A common misconception companies new to the web have is that if they put up a page, people will visit it. In order to have a popular site, you’ve got to offer something to the user: information, interactivity, fun, freebies, something more than an 800 number.
Original Content is Important
Users may come to your site once, but to keep them coming back you’ve got to have fresh original content. People will judge your company by your website. Is your web site built with your customer in mind? It doesn’t matter whether your audience is on another continent or across the office, the Internet revolution has demonstrated time and again the most-effective web sites are those designed around the end-user.
What do you need? A blog? A website? Interactivity? Informative pages? Graphics to expand your brand to help you dive into social networking? A consultant to help you figure out what you need? Please, let me know. I love to design, consult and teach. I can be reached via email contact@KimFenolio.com or through any of the links to the right.