Entries Categorized as 'Social Media'

What a Character!

Date October 26, 2009

This week I am leading the small business panel at the 140 Characters Conference in Los Angeles, California on behalf of my employer, America’s Best Companies. This is pretty significant in that I will be sharing how small business is being effected by the real-time internet. Basically, I’m going to talk about how Facebook and [...]

Southwest Shows How Offering Incentives can Increase Your ROI

Date September 15, 2009

Southwest Airlines announced a new campaign today that offers a set of round-trip tickets as an incentive for subscribers, new or old, to open emails.

Twitter Tip: How to Toot Your Own Horn

Date September 2, 2009

Someone asked me the following question today:
Sometimes I see people making a little celebratory announcement on Twitter. Like being listed on the Top 20 Twitterers for this or that, for instance. Is that something where it’s OK for the influencer types to do it but not really the rest of us [average users]?
This is a [...]

Twitter and Social Media — What Should it Be?

Date August 22, 2009

It was around 2005 when I first started getting into this new age of social media. I found podcasts first. I liked the podcast hosts and wanted to get to know them further. I found them through their online forums that they’d talked about on their shows and then the initial group of us all [...]

Social Media Impacts Lives

Date August 12, 2008

On Monday, August 4, 2008 a tornado touched down in Griffith, Indiana just two blocks from where I currently live in Highland, Indiana. I started Plurking and Tweeting (on my personal accounts) as soon as I saw the National Weather Service alert that the tornado would be to me within five minutes; of course that [...]