Entries Categorized as 'Social Media'

An Industry a Step Behind is Empowered by Internet Marketing

Date December 7, 2012

Over the course of the past few years I’ve traveled all over the country at the request of organizations throughout my industry. I’ve presented on offline marketing, online marketing, social media and the like. Never, had I felt more successful than the engagement I returned from late Wednesday night in Ohio.
At this full-day conference, I [...]

O Canada, Your Home and Market-land

Date October 14, 2012

I just got back from my first opportunity to travel internationally for business. My mission, which I chose and accepted, was to go to the Ontario Laundry Show in Toronto, ON, Canada on October 11, 2012 and learn about the Canadian market. The business of the company that I work for is to help a [...]

Results are Only as Good as the Effort

Date September 28, 2012

The majority of my opportunities to present have all be within the B2B market of laundry owners. I was more recently asked to speak at a two-day distributor show in Harrisburg, Pennsylvania. This is a show where this particular distributor of the laundry equipment in that market invited their targets to a location where they [...]

Marketing Demand

Date October 21, 2011

I’m thrilled to report back that I am still riding the wave of success after an phenomenal trade show in June. I was requested by many organizations around the country to travel and present on similar marketing topics. The laundry industry that I’m now focused in is very new to the uptake of marketing techniques. [...]

Presenting at the Clean Show

Date June 10, 2011

Within days of accepting the position of Director of Marketing and Online Development with a new employer in March, I was told that I would be presenting at our industry’s bi-annual trade show a few months later in Las Vegas, Nevada. With more than 11,000 people expected to be in attendance, my goal was to [...]