Entries Categorized as 'Business Advice'

Results are Only as Good as the Effort

Date September 28, 2012

The majority of my opportunities to present have all be within the B2B market of laundry owners. I was more recently asked to speak at a two-day distributor show in Harrisburg, Pennsylvania. This is a show where this particular distributor of the laundry equipment in that market invited their targets to a location where they [...]

Digital Technologies for Presentations

Date June 16, 2012

This week I had the pleasure of presenting marketing and business education topics to multiple groups of people in the northeast. Typically when I present to an audience in a location other than in the Chicagoland area, I travel and present to them in-person. This situation was a bit different. The event coordinators wanted to [...]

Presenting at the Clean Show

Date June 10, 2011

Within days of accepting the position of Director of Marketing and Online Development with a new employer in March, I was told that I would be presenting at our industry’s bi-annual trade show a few months later in Las Vegas, Nevada. With more than 11,000 people expected to be in attendance, my goal was to [...]

Business Owners: What Not to Do with a Bad Yelp Review

Date April 7, 2010

In January I reviewed a local restaurant on Yelp (an easy way to find, review and talk about what’s great – and not so great, in your area). I admit, I wasn’t too thrilled with the service at the time of writing my review. We waited for over a half an hour just for initial [...]

The Emotion Promotion

Date November 29, 2009

I have always said that if a song or a television show can evoke an emotion from me, that’s the sign that they’ve done their job. Really, if I’m laughing my head off, crying my eyes out or feeling the emotions of love, then I’m more likely to talk to others about what caused all [...]