Presenting at the Clean Show

Date June 10, 2011

Within days of accepting the position of Director of Marketing and Online Development with a new employer in March, I was told that I would be presenting at our industry’s bi-annual trade show a few months later in Las Vegas, Nevada. With more than 11,000 people expected to be in attendance, my goal was to plan a top-notch presentation that would be applicable to as many attendees in our particular target area as possible. I did this with the knowledge that I was entering a new-to-me industry and created a presentation that I called Delivering the Message: A Complete Guide to Laundry Marketing.

I covered the basics of most marketing mediums, both online and offline, as well as best practices along with examples and a few step-by-step tutorials. I presented to more than 600 people for an hour and 15 minutes and then allowed for 45 minutes of questions and answers at the end. I received many questions via strategically placed mics and stands within the audience. I also publicized an SMS number that people could use to text message questions to my iPad right from their seats. This was adopted quite well and questions continued from that medium well after the show concluded. All-in-all I received a standing ovation and another 3 hours worth of questions from people after the presentation concluded while I worked our trade show booth.

As a result of the show, we signed a record-number of new members to our industry association and created a more visible and positive brand.

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