A Contest and a Podcast

Date March 30, 2010

Gram Loves Dancing with the Stars

I know I’m not the best at writing for myself very frequently, but I thought I should come back over here and share a bit of what’s been going on in my world. Aside from clients consistently keeping me busy (thank you, you rock), I’ve been doing some things for myself that are just plain fun. And we all need a little fun in our lives, don’t we? I’m even learning quite a bit, bonus!

I’ve Got a Little Sumthin’ For Ya

In preparation for a new business that I’m starting, I launched a website and campaign to get others to Help Us Name Our Business. The concept was simple, yet rushed. The plan was that within less than a week to have a name for this business. All a participant needed to do was email, comment, write on a wall or @us on twitter with their name idea. That entered them into the contest to win a Kodak Zi8 HD Video Camera. We had over 200 people participate. Starting from nothing surrounding this project, that’s a pretty significant number of participants. All of this was accomplished via social media: blog, email, Twitter and Facebook. Submissions came in from more than 7 different countries. Interesting to note is that most of our submissions were given through Facebook. That shows the power of friend suggestions over disconnected marketing on Twitter.

Make a Little Noise, Do a Little Dance…

It’s been a couple of years since I’ve ventured into the land of producing podcasts. Last week that all changed. I decided to take the amazing relationship that my grandmother and I have and share it with the world. I’ve called the show Gram Loves Dancing with the Stars. Obviously, we talk about Dancing with the Stars. The show is about 20 minutes long and gram gets saucy about all kinds of things on the show from the boobs and hair to the dresses and the dancing. We have a flowing intro to the show and a moving exit. Right now our focus is on Facebook, iTunes and the website. I’m experimenting a bit with some different ways to get the word out about the show. I didn’t want a venture that felt like work, so this is my little bit of fun each week and a simple idea to play around with some different marketing strategies. I’ll keep you posted on what I’m doing and how it’s working. In the meantime, if you like Dancing with the Stars, you should listen. It’s free, it’s easy to listen to and, if I do say so myself, it’s rather entertaining.

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